The Marketing team’s decision to spoof Comic Book culture gave me plenty of inspiration for visual design. With the various print material I was able to draw on silver age comics for the illustration style and tone of the copy.
When it came to time to display our humongous video wall at the Houston show I needed a motion graphic to tie the content to our theme. The Marvel comics film title screen was the perfect point of reference. I created the flipping pages from the multitude of pages that we created. And the cat at the end? He’s an illustration I did of the California Costumes cat-the cat behind the cat-who seemed like a perfectly humorous addition.
In the age of endless user generated content it makes no sense to spend tens of thousands of dollars on marketing videos, right? Yeah, but that doesn’t mean it can’t be cool. I took this little movie into After Effects, pushed some buttons, and spit out this scary bit of shlock.
The sounds of the monster were edited in Adobe Audition. Years of playing and recording music proved helpful in navigating the UI. It was a lot of fun and I think I’ll be spending more time in After Effects.
This is quick overview of the process used in the Tarzan Animated film. The result is one of the more satisfying combinations of 3D and 2D animation. The Wikipedia entry explains it like this-
To create the sweeping 3D backgrounds, Tarzan’s production team developed a 3D painting and rendering technique known as Deep Canvas (a term coined by artist/engineer Eric Daniels). This technique allows artists to produce CGI background that looks like a traditional painting, according to art director Daniel St. Pierre.(The software keeps track of brushstrokes applied in 3D space.) For this advancement, the Academy of Motion Picture Arts and Sciences awarded the creators of Deep Canvas a Technical Achievement Award in 2003.
After Tarzan, Deep Canvas was used for a number of sequences in Atlantis: The Lost Empire, particularly large panoramic shots of the island and several action sequences. Expanded to support moving objects as part of the background, Deep Canvas was utilized to create about 75% of the environments in Disney’s next major animated action film, Treasure Planet, though the results were less stunning, due to the film’s tighter painting style which could have been accomplished without such advanced software. Deep Canvas was designed to accomplish a very loose, brushstroke-based style without hard edges, but Treasure Planet’s backgrounds were more hard-edged and clean.
As a co-organizer for the Los Angeles User Experience Meetup group I sometimes video record the presentations. The LAUX Vimeo Channel carousel below has everything we’ve posted so far. If you’re in L.A. and want to meet some sharp UX people, you should join.
Be sure to follow the Los Angeles User Experience group on Twitter, @LAUXmeetup).